Netflix could lose almost a quarter of its subscribers if it started running ads, study shows


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  • A new study found 23% of respondents would likely drop their Netflix subscriptions if the service added advertising without lowering prices.
  • The study follows speculation from advertising and media executives that Netflix may eventually have to bring advertising onto its platform.
  • The company has so far resisted the move, raising subscription prices and offering billions in debt to fuel its cash burn.

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