In a blog post on Thursday, Microsoft President Brad Smith pushed for urgency in regulating facial-recognition technology, while adding that tech companies should self regulate too.
“We believe it’s important for governments in 2019 to start adopting laws to regulate this technology. The facial recognition genie, so to speak, is just emerging from the bottle,” said in a blog post on Thursday.
Identifying faces has become a common feature in consumer products including Apple Inc’s iPhone, with Amazon.com Inc and Alphabet Inc’s Google offering recognition services as well.
But questions have been raised over the use of such technology.
U.S. civil liberties groups in May called on Amazon to stop offering facial recognition services to governments, warning that the software could be used to target immigrants and people of color unfairly.