Technology such as social media has fundamentally transformed our world, shaping our lives and relationships in novel and interesting ways. Often this is for the better. For example, technology has enabled the shift to remote working and allowed us to stay in touch with loved ones throughout the pandemic.
It has also worked to provide businesses, individuals, artists and politicians (naming no names!) with a direct line of access to their core audiences. While this has obviously been used in different ways and with varying degrees of success and ethical consideration, the principles of communicating via this method remain democractic, removing traditional means of distributing from the equation.