Google postpones Chrome’s third-party cookie bonfire yet again


Google says it needs more time to build and test its ostensibly privacy-preserving ad technology, marketed as the “Privacy Sandbox.” So the ad biz has delayed its previous plan to block privacy-pilfering third-party cookies in Chrome until 2024.

Back in January 2020, the internet search giant announced its intention to phase out support for third-party cookies by 2022, after cookie defenses implemented by rival browser makers amounted to a vote of no confidence in cookie-based tracking and lawmakers started paying more attention to privacy and competition concerns.

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