We rarely consciously think about the fact that, in this Information Age, many aspects of our private and work lives are only possible because of digital trust that has been built throughout decades. We also usually don’t give much thought to how, exactly, digital trust is sustained, but we do notice when something happens to break it.
Companies can’t help but notice when it happens, too. Whatever the reasons behind them, PKI-related outages are costing them money and may erode their customers’, employees’ and partners’ trust. The 2022 State of Digital Trust Survey found that almost half of consumers have stopped doing business with a company after losing confidence in its digital trust competency.