Why data should be considered a corporate asset – no matter where you operate

From itproportal.com


Successful businesses thrive on data. Whether it’s customer data, machine data, financial data or one of the myriad other data types, businesses that can manage and utilize their data correctly within a CRM have a huge advantage over competitors who do not.

In one of our recent reports, we quizzed organizations globally on how confident they were with their data, where that confidence stemmed from, and what operational benefits they saw as a result of this high-data confidence. The top 8 percent of respondents who had high or very high confidence in their data produced more accurate sales forecasts and achieved higher lead-to-customer conversions.

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