Easy 2 Convert 4 Me is a browser hijacker that manipulates browser settings to cause various mischiefs. It could change your default search engine, which would consequently modify the new tab and homepage preferences. Generally, these potentially unwanted programs are created to generate revenue for their developers by redirecting internet traffic to affiliated websites.
Browser hijackers are also capable of collecting your browsing-related information, such as search inquiries, clicked links, visited sites, device/browser details, IP addresses, etc. Advertisers use the gathered data to customize various adverts specifically for you, making them irresistible.