From ncsc.gov.uk
Like many startups, ThinkCyber was founded with an intense desire to solve a problem in a much, much better way. We’ve seen that even some of the newer entries into this market talk a good talk about behaviour change and behavioural science, but still seem to fall back on ‘more eLearning’ as the solution to insecure behaviour.
At ThinkCyber, we apply behavioural science to tackling human risk, and so are used to considering how to bring psychology theories into business. We understand that by definition, if there’s a better way to do things, there are also many people entrenched in a traditional approach.