Do you remember the last time you’ve interacted with a brand, political cause, or fundraising campaign via text message? Have you noticed these communications occurring more frequently as of late?
It’s no accident. Whereas marketers and communications professionals can’t count on email opens or users accepting push notifications from apps, they’re well aware that around 98% of SMS messages are read within seconds of being received.
As with any development in how we communicate, the rise in brand-related text messaging has attracted scammers looking to profit. Hence we arrive at a funny new word in the cybersecurity lexicon, “smishing.” Mathematical minds might understand it better represented by the following equation:
SMS + Phishing = Smishing