The REvil ransomware (AKA Sodinokibi, which operates as a Ransomware as a Service) is adopting some outreach techniques after initial compromise, designed to shame victims into paying up.
Shaming victims into action
Malware authors and social engineers have relied on shame and the threat of exposure for years. Nothing encourages potential victims to pay up like a solid threat. This isn’t something to underestimate or dismiss. It can have very serious consequences, with at least one tragedy involving a suicide linked to common-or-garden ransomware threats.
These threats are most closely linked to people at home, with sextortion being one of the biggest.