Millions of Ad Dollars stolen in ‘ICEBUCKET’ Attack



A massive television ad fraud campaign that abuses the programmatic advertising ecosystem for connected TV (CTV) has successfully impersonated more than 2 million people in over 30 countries so far during its run, defrauding more than 300 different brands out of their ad dollars. The recently uncovered CTV operation — named ICEBUCKET by the researchers at White Ops that discovered it – was bent on tricking advertisers into thinking there were real people watching TV on the other side of the screen, when in reality, they were bots pretending to be real people watching TV. In other words, the sellers of the ad inventory were bot-herders; and, they received money in exchange for running the ads – but the ads didn’t actually reach any human eyeballs.

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