Microsoft Dominates as the Most Impersonated Brand for Phishing Scams in Q2 2023


Our latest Brand Phishing Report for Q2 2023 highlights the brands that were most frequently imitated by cybercriminals in their attempts to steal individuals’ personal information or payment credentials during April, May and June 2023.

Last quarter global technology company Microsoft climbed up the rankings, moving from third place in Q1 2023 to top spot in Q2. The tech giant accounted for 29% of all brand phishing attempts. This may be partially explained by a phishing campaign that saw hackers targeting account holders with fraudulent messaging regarding unusual activity on their account. Our report ranked Google in second place, accounting for 19% of all attempts and Apple in third, featuring in 5% of all phishing events during the last quarter. In terms of industry, the technology sector was the most impersonated, followed by banking and social media networks.

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