Analysts at ProPrivacy say the dating apps collect everything from chat content to financial data on their users — and then they share it.
Over 70 percent of subscribers across Match.com express concern about the amount of data they share with the platform, according to a ProPrivacy.com survey. But despite those concerns, users of the service do it anyway and also remain unaware of just how much data the company collects and how they may be using it, privacy advocates said.
Match.com (operated by the Match Group) is one of the more venerable dating services out there – launched in 1995 – and as such, has amassed a following of millions of paid subscribers, according to Statista. Its holding company, InterActiveCorp (IAC), also owns rival platforms, like OkCupid and PlentyOfFish, and Tinder, the service responsible for introducing “swipe left” and “swipe right” into pop culture lingo.