Lack of email validation and opt-in processes hinder organizations from achieving compliance


email validation

Pathwire released the results of its Data Compliance Survey, a survey of 1,000 IT and marketing decision-makers across the globe on the most common data privacy and compliance trends and challenges.

Comply with privacy laws

The findings reveal 44.7% of organizations have had to add or change technology in the marketing stack to comply with privacy laws, and some are spending upwards of $10,000 every year to remain up to date with requirements.

The majority of survey respondents were based in EMEA (65.4%) and North America (21.7%), which indicates that almost all organizations represented in the study would fall, General Data Protection Regulation (GDPR), CAN-SPAM Act and/or the California Consumer Protection Act (CCPA).

The top industries represented in the study were IT (35.1%), professional services (13.9%) and financial services (4.4%), which introduces other compliance categories such as Consumer Data Protection Act (CDPA) or Health Insurance Portability and Accountability Act (HIPAA).

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