One of the most common techniques people think can help hide their activity is the use of an “incognito” mode in a browser,” writes Michael Grothaus at Fast Company. But “despite what most people assume, incognito modes are primarily built to block traces of your online activity being left on your computer — not the web. Just because you are using incognito mode, that doesn’t mean your ISP and sites like Google, Facebook, and Amazon can’t track your activity.”
However, there’s still a way to brew your own, safer “incognito mode.” It’s called browser compartmentalization. Grothaus writes: “The technique sees users using two or even three browsers on the same computer. However, instead of switching between browsers at random, users of browser compartmentalization dedicate one browser to one type of internet activity, and another browser to another type of internet activity.