Google is a tech powerhouse in many categories, including advertising. Today, as part of its efforts to improve how that ad business works, it provided an annual update that details the progress it’s made to shut down some of the more nefarious aspects of it.
Using both manual reviews and machine learning, in 2018, Google said removed 2.3 billion “bad ads” that violated its policies, which at their most general forbid ads that mislead or exploit vulnerable people. Along with that, Google has been tackling the other side of the “bad ads” conundrum: pinpointing and shutting down sites that violate policies and also profit from using its ad network: Google said it removed ads from 1.5 million apps and nearly 28 million pages that violated publisher policies.
On the more proactive side, the company also said today that it is introducing a new Ad Policy Manager in April to give tips to publishers to avoid listing non-compliant ads in the first place.