Google expands ads verification program to tackle financial scams


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Google is expanding a verification program for financial services ads that it launched in the UK last summer after seeing what it describes as a “pronounced decline” in reports of ads promoting financial scams.

First in line to get the requirement, as part of a phased expansion of the policy, are Australia, Singapore and Taiwan. But Google says it plans to further expand the verification requirements to advertisers in additional countries and regions “in the coming months”.

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