Google accused of ripping off advertisers with video ads no one saw. Now, the expert view


ANALYSIS Google is accused of misrepresenting the placement of YouTube video ads by playing them on low-quality third-party websites where they may never have been viewed. If so, that means Google has been taking millions if not billions of dollars from advertisers for video ads that perhaps no one actually watched.

Funnily enough, some of those advertisers are now said to be demanding refunds.

In a report out this week, ad-world watcher Adalytics claimed “42 to 75 percent of TrueView in-stream ad spend was allocated to GVP [Google Video Partner] sites and apps which did not meet Google’s standards.”

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