Gen Z doesn’t care about online privacy — but maybe they should


Gen Z Online Privacy And Security | Avast

Here’s how we can help guide and protect digital natives as they move into adulthood

Gen Z — the generation born between 1997 and 2012 — is the first generation to grow up as true digital natives. They’ve never lived in a time without the internet; some have never lived in a time without YouTube. Phones have always been something you carry around with you, not something hooked to the wall at home or at work. And social media is just part of being a teenager.

But despite (or maybe because of) the fact that these young people grew up online, Gen Z doesn’t appear to be as concerned about online privacy and security as older generations. For example, according to a 2021 global survey conducted by Avast and YouGov, only 23% of people between the ages of 18 and 24 are concerned about their passwords being stolen or hacked, compared with 33% of people aged 65 and up. 

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