Mark Zuckerberg: “The future is private”. Sundar Pichai: ~The present is private~. While both CEO’s made protecting user data a central theme of their conference keynotes this month, Facebook’s product updates were mostly vague vaporware while Google’s were either ready to ship or ready to demo. The contrast highlights the divergence in strategy between the two tech giants.
For Facebook, privacy is a talking point meant to boost confidence in sharing, deter regulators, and repair its battered image. For Google, privacy is functional, going hand-in-hand with on-device data processing to make features faster and more widely accessible.
Everyone wants tech to be more private, but we must discern between promises and delivery. Like “mobile”, “on-demand”, “AI”, and “blockchain” before it, “privacy” can’t be taken at face value. We deserve improvements to the core of how our software and hardware work, not cosmetic add-ons and instantiations no one is asking for.