Deepfake technology, which uses deep learning to create fake or altered video and audio content, continues to pose a major threat to businesses, consumers, and society as a whole.
In the lead up to the 2020 U.S. presidential election, government officials have expressed concerns about potential deepfake attacks to spread misinformation, and evidence suggests that while this technology is advancing rapidly, governments and tech companies are still ill-prepared to detect and combat it.
Deepfakes caught in the wild
We’ve seen how quickly deepfake videos can catch on, with tools like social media allowing them to spread like wildfire. Recent examples have included an altered video of House Speaker Nancy Pelosi slurring her words, as well as footage of Facebook’s Mark Zuckerberg giving a speech on the power of big data, actor Bill Hader doing an impression of Tom Cruise, and actress Jennifer Lawrence giving a speech with Steve Buscemi’s face.