From darkreading,com
Data loss protection helps companies get more proactive than data loss prevention and will help customers in an era of Big Data, says Vijay Ramanathan of Code 42. Data loss protection helps with both time to awareness and time to response; its reliance on automation also means greater volumes of data can be managed.
http://www.darkreading.com/endpoint/code42-data-loss-protection-is-the-new-dlp/v/d-id/1334084