From itproportal.com
![omnichannel](https://cdn.mos.cms.futurecdn.net/5kVeB7YZ4V6Ft3SqwYNUji-320-80.png)
With the UK and Ireland now recovering from the end of Covid-19 restrictions, optimizing customer experience has become critical to growth. So too has the end-user experience for employees because the two are interlinked. We are certainly in the experience economy.