Building a data-driven culture: Five fatal flaws



In my 17 years as an analytics and BI industry analyst – and now at ThoughtSpot – I’ve lost track of how many IT and business leaders I’ve commiserated with about the difficulties in becoming truly ‘data-driven’. Without question, culture poses the greatest stumbling block.

Over my career, I’ve focused heavily on the problem of BI’s chronically low adoption rates. To be clear, I’m referring to the percentage of employees in an organisation who use BI and analytics to make decisions. Adoption currently lies at roughly 34 per cent, but it flatlined at about 22 per cent for a decade (Source: Gartner). I’ve always championed the idea that we should be striving for 100 per cent – as Utopian and starry-eyed as that may sound.

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