Apple cracks down on NFT functionality, social post boosts with App Store rules


App Store icon on iPhone screen

Apple rolled out software updates — iOS 16.1, iPad OS 16.1, and macOS Ventura — to all users on Monday. It also introduced new App Store rules that limit features unlocked through NFTs and mandates apps to use Apple’s payment method to purchase “boosts” for posts on social media.


The company said apps are allowed to list, mint, and transfer, and let users view their own NFTs (Non-Fungible Tokens). However, the ownership of NFTs shouldn’t unlock any more features within the app. Plus, these apps can let users browse other collections but they shouldn’t show external links, buttons, or call to action to purchase NFTs. Users can only purchase NFTs through Apple’s in-app payment system.

The company is also prohibiting apps to use other mechanisms such as QR codes or cryptocurrencies to give special access to users.

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