From itproportal.com
There are two “must have” ingredients to making effective business decisions: a complete contextual view of the situation and real-time data.
Carl Olofson, Research Vice President at IDC, writes, “We can build a very complete view of the enterprise and its business context, and act on that knowledge very quickly, even automatically. With a full contextual view of the business situation, together with live transactional data, we are in a position to make decisions ‘in the moment.’ Doing this, however, requires the coordination of operations and the leveraging of all relevant data in a single processing context…this capability is something we call ‘analytical transaction processing’ (ATP).”