From darkreading.com
We live in an exposed world — particularly when dealing with our digital presence. People have become desensitized to the transactional nature of exchanging pieces of themselves for access.
Availability to new accounts, social media platforms, educational opportunities, professional forums, and nearly every need and want that exists on the Internet demands an exchange of personal data.
Big data has discovered the keys to the kingdom, and they come in the form of your personal information.